Brand: Pantene - Digital Ads

Project: I played a pivotal role in developing the strategy for the launch of Pantene's new Collagen and Macadamia product, conducting extensive user research and focusing on the unique product components. The strategy placed a strong emphasis on platforms such as Facebook and Instagram, tailoring it specifically for the Central American and South American markets. Additionally, a targeted strategy was crafted for Google Search Ads, ensuring a comprehensive approach to effectively reach our audience in these regions.